When evaluating your website and its page ranking, you should always ask whether 301 redirects are impacting it. A redirect is a way to send visitors to a different page from the one they originally ...

A common question that comes up when you do a major site revamp or when you take over an old site is what do you do with the old URLs? I often see people request or implement 301 permanent redirects ...

A thread at WebmasterWorld has a webmaster who is getting a bit nervous that the 301 redirects he set up for a site won't be the best bet in the long run for his end goals. In summary, his original ...

Few webmasters or online marketers possess a deep understanding of the redirects can affect web traffic. It’s not a sexy topic, and people often view it as too basic for meaningful discussion. As a ...

Gary Illyes, a Google webmaster trends analyst, said yesterday that using a 301, 302 or 30x redirect of any kind will not result in a loss of PageRank, that there is no PageRank dilution. Here is the ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

William Congreve penned the saying, “hell hath no fury like a woman scorned,” but he obviously never knew about Google. William Congreve penned the saying, “Hell hath no fury like a woman scorned”.

I'm a PHP guy so I'm spoiled with the ease of creating a .htaccess file and throwing up RewriteRules to clean up, say, bad URLs in Google's index and 301 them to new, clean URLs. What I have is a site ...