The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

OAKLAND, Calif. — An ecommerce tech company, which sold an app that would allow phone users to be shown full-screen ads when they unlocked their phone in exchange for discounts and rewards, lost its ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Users watching YouTube videos through an ad blocking app could encounter performance issues or an error message. Users watching YouTube videos through an ad blocking ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

The Nobook app works as a wrapper around the Facebook website, so it's almost like opening the Facebook URL in your default browser. By doing it this way, the app is able to block the things you don't ...

This article first appeared on GuruFocus. Apple (NASDAQ:AAPL) is making a small but meaningful change to the App Store that could have a big impact on how developers market their apps. Starting next ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device revenues ...