Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday. The launch follows Adobe's $540 million ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Collaboration with ad agencies aims to define two full-screen formats for mobile device ads, geared toward devices running Flash Player 10.1 but with an HTML5 option. Lance Whitney is a freelance ...

Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple's iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not ...

The complex set of technologies that enable the automation of digital advertising--known clunkily in the ad biz as programmatic--is big and getting bigger. Ads served to websites and apps ...

Adobe is giving customers access to more data with the launch of a new offering, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...

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