Emily is a thought leader in Digital Journal’s Insight Forum (become a member). Social media can make or break a brand. From the potential to go viral and increase brand awareness to the ability to ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy money. So confirms a pioneering study by Pompeu Fabra University (UPF), which ...

But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

How many times do you check social media every day? How much time have you spent curating your feeds with all of your likes and interests to the point where you only see things that make you smile?

Johnsonville is attempting to boost positive content on social media with the launch of a “Keep The Internet Juicy” effort timed to National Positive Media Day on June 22, per details shared with ...

(top) Distribution of impressions per euro among the ads of each party. An orange X indicates the mean of the distribution. (bottom) Difference between the average impressions per euro of a party and ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

Social media is a powerful tool for multifamily marketers—but not all platforms play by the same rules. When it comes to posting on Instagram, TikTok, Meta, YouTube and LinkedIn, there are a few ...