Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced differences between B2B and B2C marketing strategies. In the world of B2B, sales cycles are longer, buying ...

I’ve been reading some recent commentary comparing B2B (business-to-business) and B2C (business-to-consumer) marketing – the similarities, the differences and the size of the gap in between. It is ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

Is the B2B/B2C distinction collapsing? The question’s been asked before, and usually with a hint of condescension to B2Bers. The implicit story is something like this: B2C marketing whizzes ahead with ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

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