In a bid to market its product to a new generation, Bazooka Candy Brands is getting rid of the Bazooka Joe comics on its gum wrappers and replacing them with brain teasers, activities, and codes that ...

Bazooka bubble gum is getting a new look to its packaging that will feature brighter colors and a lot less Bazooka Joe.According to The New York Times, the red, white and blue color scheme of the ...

First Twinkies, now this? From the New York Times: Now, in what the brand is calling a reimagined Bazooka, it has overhauled its logo and packaging. Gone is the red, white and blue color scheme and ...

No one is more accustomed to bubbles bursting than marketers of bubble gum, but even they have been surprised by recent sales declines. Total domestic sales of bubble gum are projected to total $206.9 ...