Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

Who ya gonna blame for the “subliminal” message in George W. Bush’s campaign advertisement that got pulled off the air because it flashes the word “RATS” across the screen while Al Gore’s Medicare ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

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