Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

Eploy is delighted to announce that it has been awarded a position on ESPO’s Advertising Solutions framework (3A_24) for e-Recruitment and Related Systems. The team at ESPO has thoroughly reviewed ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...