Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

The advent of generative AI technologies promises to revolutionize public service delivery and the citizen experience. Most experts agree that the long-term potential of artificial intelligence (AI) ...

The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday as Adstra, with a new mission as a data onboarding and ...

If you wake up in a cold sweat in the middle of the night with the letters GDPR floating just above your bed, then fear not — Customer Identity Access Management (CIAM) is your knight in shining armor ...

Crucially, detection and response must be unified across identity and data layers. An alert about unusual data access is meaningless if it is not correlated with identity risk signals. Autonomous ...