Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Airlines Reporting Corp. (ARC) announced the completion of Finnair’s New Distribution Capability (NDC) integration with ARC Direct Connect. The partnership enables the airline to expand its direct ...

Airlines Reporting Corp. has integrated Finnair's New Distribution Capability offering into its ARC Direct Connect program, "which enables the airline to expand its direct distribution strategy to the ...

ARLINGTON, Va.--(BUSINESS WIRE)--Airlines Reporting Corp. (ARC) is pleased to announce the completion of Iberia’s New Distribution Capability (NDC) integration with ARC’s Direct Connect Program, ...

In a Saturday afternoon interview in her office at a deserted HP headquarters, Fiorina was confident and jovial as she outlined the channel strategy that would arise from the proposed merger of HP and ...

Accumulation strategy maximizes compound interest and has the potential to radically change one's economic condition over the long term. Distribution strategy provides short-term cash flows through ...

Photo Credit: American Airlines CEO Robert Isom speaking on stage at Skift Aviation Forum in Fort Worth, TX, November 2023. Skift American reintroduced its fares to the channels where travel agencies ...