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Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...

“I really didn’t think this would happen. She’s not even in preschool yet,” Keithler, 31, sighs. She knew about the so-called princess phase that little girls go through, but, she says, “I assumed it ...

Hasbro didn't just bring Marvel, Star Wars, and Transformers to Toy Fair. Oh no, they also brought both My Little Pony and Disney Princess figures and dolls! I know in my house, we enjoy both of these ...

2019 marks the 30th anniversary of Disney's "The Little Mermaid," and to celebrate Hasbro is releasing a new line of dolls inspired by the Oscar-winning movie. Ahead of 2019's New York Toy Fair, ...

(Reuters) - Hasbro Inc missed estimates for quarterly profit on Friday as the toy maker struggled with the collapse of Toys "R" Us and falling European demand, in a year without a major Disney ...

Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...

It’s hard to think of a toy that’s more of a cultural phenomenon than Disney princess dolls. Their popularity equals that of Barbie and there are virtually as many iterations of them. The storylines ...

When Disney awards the toy licensing rights for its most prized properties, “show me the love” can be as important as “show me the money.” Mattel today announced that it has won back the licensing ...

Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...

Feb 8 () - Hasbro Inc missed estimates for quarterly profit on Friday as the toy maker struggled with the collapse of Toys "R" Us and falling European demand, in a year without a major Disney princess ...