WEST LAFAYETTE, Ind. — Purdue University — collaborating with e.l.f. Cosmetics, trend-driven beauty for every eye, lip and face — hopes to strike the right chord with young music fans who might find ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...