If Christa Pitts doesn't RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf - by way of Santa Claus, ...

Twenty years after it was introduced to the world by Carol Aebersold and her daughter Chanda Bell, the Elf on the Shelf is now a staple of modern Christmas festivities, having become a cherished ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family's Elf on the Shelf for his three kids to find the ...