When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Who says getting a guitar custom-built to your specifications has to cost the earth? Well over at ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...

If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right? Not so with Fender's new Mod Shop site, which allows guitarists to design their own American-built dream ...

There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...