Under Armour is looking to change the fitness narrative with HOVR, a shoe literally designed to provide customers with energy. Released globally Thursday (Feb. 1), the HOVR shoe technology helps ...

Running isn’t easy. If it were, everyone would do it. And while some runners would argue that it’s the challenge that makes running worthwhile, there are more than a few of us out there who would ...

Under Armour has finally released the UA HOVR Havoc Low and UA HOVR Havoc Mid. The much-hyped sneaker was specially designed for basketball players and features the brand’s acclaimed HOVR foam ...

Under Armour’s new HOVR Machina are shoes that coach you and shoes that coax you. With its digital connection to MapMyRun and neutral, high-rebound, engineered cushioning, these shoes do both as a ...

Have you ever wanted more out of a running shoe, but couldn't quite pinpoint what that more is? Perhaps Under Armour can help. Proving once again that technology is the backbone of a great pair of ...

Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it. The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.

Under Armour's new 'smart shoes' (the HOVR Connected series) use an embedded chip and the MapMyRun app to give runners real-time data on their fitness performance, as well as post-workout stats. You ...

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward ...

In recent years, I’ve tracked my running in many ways—wristbands, smartwatches, pant sensors, socks, and the like. But smart running shoes have always promised the most convenient solution for those ...

The challenge when trying to make a golf shoe that feels soft is making sure that it's not too soft, and it still responds to the natural movement of your feet in the golf swing in an effective way.