Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data. Funny how time flies for technological choices. Back in 2015 I wrote ...

You decide to add Campaigns as a “breakdown dimension” so you can see conversions by campaign. With dozens of campaigns across multiple accounts, this chart is far too noisy to be useful. So… what now ...

Search Engine Land » Product Recommendations » Analytics Recommendation: Google Data Studio Chat with SearchBot Google Data Studio is a free product that you can use to easily create beautiful and ...