Intel said Thursday that it would scrap its 37-year-old logo as part of a major rebranding that will emphasize the chipmaker's shift away from its core PC business into consumer products. The original ...

Yesterday we speculated on the new Intel logo. Today the confirmed news came and we were correct in our speculation. The official rebranding will take place at CES, which is less than a week away.

Intel is releasing the third iteration of its logo since its debut in 1968. The sweeping curve consumers recognize from the "Intel Inside" marketing campaign has been replaced by a more minimalist ...