As a retail media advisor to Indian companies, I feel there are genuine arguments on both sides - and more importantly, the ...

A Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertise online. Established brands are set to benefit. Smaller ...

Keyword advertising, the purchase of generic or trademarked keywords to trigger sponsored ads alongside the list of search engine results, has spawned a raft of litigation. Richard Raysman of Holland ...

E-commerce, quick commerce, fintech and direct-to-consumer brands are among the biggest users of competitor keyword bidding.

Neighbors can be helpful. Our Canadian neighbors may have just helped U.S. trademark owners who wonder about the legality of use of their trademarks in Google AdWords ads, and other search-engine ...

Delhi High Court says Google can’t profit from trademarked keywords without permission. Google has been ordered to pay ₹30 ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

Essentially, New Jersey allows the practice of competitive keyword advertising, provided that the advertisement does not redirect the searcher to the advertiser's site. Nevertheless, the practice is ...

The Court of Appeals for the Tenth Circuit recently shed light on an increasingly common Internet business practice. In 1-800 Contacts, Inc. v. Lens.com, Inc., a panel of the court held that the use ...

Twitter is introducing a new ad unit called Search Keywords Ads, which allows advertisers to pay for their tweets to appear in search results for specific keywords. Search Keywords Ads are similar to ...

Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...