COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying the ...

A campaign by environmentalist group Greenpeace, including a video featuring an oil leak swallowing an Arctic community built entirely out of Lego bricks, has resulted in Danish toy manufacturer Lego ...

Lego has ditched a long-standing partnership with Shell (LSE: RDSB.L - news) , after a Greenpeace video used its toys to illustrate an Arctic oil spill. The decision comes after the slick parody video ...

Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over the oil giant’s drilling in the Arctic. A Greenpeace video criticizing the marketing deal went viral, ...

COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it won't renew a deal allowing Shell (RDS.A) to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral. That video ...

Here's a corporation you probably didn't expect to get embroiled in an environmental controversy — Lego, the beloved children's toy manufacturer, who're currently weathering a blistering ad campaign ...

A woman walks past a window display of Lego at a Saga Falabella department store in the Miraflores district of Lima August 27, 2014. REUTERS/Mariana Bazo COPENHAGEN (Reuters) - Denmark's Lego has said ...