The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...

Landing pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...

If you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...

So, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...

Add Yahoo as a preferred source to see more of our stories on Google. Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and ...

Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; ...

Are you happy with the conversions you’re getting from your PPC campaigns? Here are 11 landing page optimization case studies to get your neurons firing. An idea for an A/B test can come from anywhere ...

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ...

Below is live coverage of the Landing Page Optimization panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart. Disclaimer: The coverage is brought ...