Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

While long-form content remains a powerful way for brands to showcase true expertise, demonstrate the value they offer and build trust with consumers, getting audiences to engage with it in real time ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...