An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry, Brad Olson knows a thing or two about having fun and selling fun to others. So, when Olson, who worked at ...

Bass anglers have thousands of bait choices at their disposal. Crankbaits, jigs and spinner-baits, not to mention the surface lures, but the soft plastic baits are perhaps the favorite. Soft plastic ...

From an Alaskan guide coming out of retirement for one more shot, to must-have topwater bass baits, to the best soft plastic baits, these stories captured our Sports Illustrated fishing reader’s ...

NANTICOKE, Pa. — Ryan Neely, owner of Leading Edge Baits, will show us how he's improved his process of making soft plastic fishing lures out of his home shop in Nanticoke.

Swim baits have been in the news a lot lately. That's because they catch big bass. Lots of 'em. Out West where the swim bait craze was born, anglers have been taking the lures to little lakes and ...

Soft plastic swimbaits played big in the Alabama Bass Trail 100 tournament fished last weekend at Lake Guntersville. The baits feature fin-like tails that cause the rear of the lure to wobble as the ...