CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Stop fighting for eight seconds of attention. Start building the long-term trust required to earn a lifetime of permission.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

OCM says the revisions provide improvements like expanded marketing flexibility, clearer signage rules, and the authorization ...