Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

The truth is, very few marketers fully understand the modern marketing technology landscape. There’s no clear explanation for how it all fits together. Yet, marketing technology (MarTech for short) ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the last few years, stories have abounded about the importance and impact of the ...

Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. The post What efficiency-first martech gets wrong about ...

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your marketing efforts where they need to be. Consumer preferences seem to be changing ...