$1.5 billion program is the No. 1 most valuable Big Ten team in college football

Ohio State tops the Big Ten with a $1.5 billion valuation, trailing only Texas and Texas A&M nationwide, as 15 college ...

$2 billion SEC powerhouse becomes college football's most valuable team

Big-time money has certainly found a home in college football. Anybody doubting it should ask Ryan Brewer, a professor at ...

College Football Teams Are Now Worth Billions—and Their Values Are Skyrocketing

An annual analysis of programs found that valuations went up 46% over last year, as talent moves freely around the country ...

Analysis: The most valuable college football program is the Texas Longhorns

Dr. Ryan Brewer, an associate professor of finance at Indiana University Columbus, valued the Longhorns at $2.2 billion in ...

Texas leads nation with reported $2.2 billion valuation as worth of college football programs skyrocket

Texas coach Steve Sarkisian dispelled "irresponsible reporting" of his roster nearing $40 million this season back in May ...

Penn State Football's Value Grew Substantially Despite Disappointing Season

According to a Wall Street Journal study, the Nittany Lions are among the most valuable teams in college football.
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What are the most valuable college athletic programs? CNBC unveils 2025 ranking

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

Texas Longhorns named most valuable US college football team, according to analysis

The Texas Longhorns were named the most valuable college football team in the U.S., according to a finance professor at ...