PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast. Many ...

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen.

Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC is not just technical expertise, but also self-awareness about the habits and mindsets that ...