As federal employees, the strategic planning process offers us a unique opportunity to shape the future of our agencies and the services we provide to the public. With the requirements under the ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Most business leaders wouldn't dream of operating without a ...

For many B2B teams, summer is a “soft quarter.” Sales slow down, prospects are traveling, team members take time off, and major launches get pushed to Q4. It’s easy to see this lull as a necessary ...

Discussing supply chain as a strategic element of a hospital’s processes has been a growing trend as healthcare systems are looking to the supply chain for cost-cutting opportunities. When formalizing ...

For early-career researchers (ECRs), building a digital research space can feel like another burden piled onto an already demanding schedule. The idea of online professional networking often evokes ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

Instead of asking once a year, “What is our strategy?”, executive teams are asking, “What are we learning right now that ...

Corporate communication plans fail for one reason: they try to be everything to everyone. Organizations tend to chase every channel, speak to every audience, and dilute their message until it holds no ...

When Steve Carpenter first encountered Celonis at SAP Sapphire in 2014, the process mining platform was still in its early days - before it moved to the cloud, when it was "just process mining." But ...