Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Best known for building room-dominating loudspeakers like the Klipschorn , Klipsch has also spent years translating its core audio DNA into portable form factors. That on-the-go side of the business ...

Neural Concept’s end-to-end 3D AI platform empowers 70+ OEMs and Tier 1s across verticals including automotive, microelectronics and consumer electronics. At CES, the company will host invite-only ...

Companies are always developing new products, or improving them to keep up with customer needs and demands. However, a company must first develop a plan for their products to move them from the idea ...

Naming a new product is one of the most challenging and important marketing decisions you will make. With all of the products on the market today, how do you win the attention of the consumer? What ...