The continued proliferation of online shopping makes it imperative for merchants to harness in-depth shopper information for more efficient marketing, pricing and offers, as well as overall ...

MONTREAL & ATLANTA--(BUSINESS WIRE)--XCCommerce - a leading provider of promotion solutions for retailers across segments – today announced a new partnership with RELEX Solutions – a provider of ...

Gelson’s uses advanced AI application to gain new insights and improve automation as consumers become more price-sensitive and adjust their shopping habits SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Today, ...

PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an analytic solution that helps B2C ...

Oracle was recently named a leader in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment. The list includes retail focused price optimization vendors and is ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

Shelf space allocation and retail optimisation represent a critical nexus in modern brick-and-mortar retailing, where the arrangement of products on the shop floor is tailored not only to enhance ...

In the world of retail, 2023 had some high highs and low lows. At the start of the year, many retailers and brands alike were struggling to transition from ‘Growth at all Costs’ to the new mantra - ...

A fresh wave of dealmaking is sweeping through the advertising industry as agencies race to acquire specialist firms focused ...