Meta’s Reels has solidified its position as India’s most popular short-form video platform, according to a new study commissioned by the company. The research, conducted by IPSOS, shows that 92% of ...

It’s been almost a week since TikTok was banned in India, and we’ve seen a trove of clones trying to fill in the gap. In a power move, Facebook-owned Instagram is introducing its short-video tool ...

Rocket Reels is India's first vertical OTT platform, offering bite-sized, mobile-first original series in diverse genres for the on-the-go generation. Rocket Reels, India’s first vertical OTT platform ...

In the ever-scrolling world of Instagram, one thing is clear attention is currency, and Reels are the mint. For a new generation of Indian startups, the homepage isn’t a website, it’s a 9:16 frame on ...

Instagram lets creators earn money through fan support rather than views. This includes Gifts (tips on Reels), Subscriptions ...

Opening the Instagram app may soon feel very different, as the platform begins testing a significant redesign that prioritises its short-form video feature, Reels. For a select group of users in India ...

TV used to dominate. YouTube seemed unchallenged. Now in India, Instagram (and Facebook) Reels have quietly leapfrogged both to become the most-watched daily video format. A recent study finds Reels ...

Life Beyond Dialysis: Post Kidney Transplant Care Explained by Dr. Anuja Porwal, Nephrologist ...