"We think we can make something better or find out what is going on in this interesting area if we try a bunch of things and apply several sophisticated techniques to study this." These proposals are ...

Research and statistical analysis help us understand how the world works, how effective medications and treatments are, what influences our health, the best approach for business practices, and much ...

If science is an objective means of seeking truth, it’s also one that requires human judgments. Let’s say you’re a psychologist with a hypothesis: People understand that they may be biased in ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...