Richard Dawkins has reflected on coining the term “meme”. The word was first shared by the scientist in his 1972 bestselling book The Selfish Gene, where it referred to the self-replication of genes ...
It takes humor, good grammar, and straight-up pleading to make content go viral. From Darwin To Meme: How A Catchphrase Catches On Blast Radius’ Mark Bardsley adds some marketing context to the theory ...
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