The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...