Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Is your brand positioned to win the battle in your marketplace? Perception is especially critical in today’s economy, as brand loyalty wanes and price sensitivity heightens. Think about it like this: ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...