Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

Subliminal information can trigger the placebo effect and its opposite, the nocebo effect, researchers say. The finding suggests that patients with certain ailments may feel better or worse depending ...

A new field study out of the Yale School of Management is the first to show the influence of well-known psychological tendencies on how much employees choose to save for retirement. The study reports ...

AI is changing the rules — at least, that seems to be the warning behind Anthropic's latest unsettling study about the current state of AI. According to the study, which was published this month, ...