The objective was to assess the effectiveness of the theory-based educational intervention tailored to the Theory of Planned Behavior (TPB) and behavior change techniques (BCTs) on oral hygiene ...

This study applied a transtheoretical model to investigate how the degree of connectedness-to-nature influences individuals’ natural behaviors. It presents an innovative theoretical perspective on ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...