Were I to look really closely at my hands, I’m sure I could find a lingering scar or two from a childhood spent painstakingly transforming robots into vehicles and back again—a process fraught with ...

Auto-converting Optimus Prime toy. Hasbro As toys become more and more complex, it isn't a surprise the Transformers toys would eventually turn into robots themselves. Hasbro began producing ...

Bumblebee is second only to Optimus Prime in terms of being an iconic Autobot in the Transformers franchise. The character has become more popular than ever in the past two decades. Now, two versions ...

Many children grow up with a favorite toy, doll, stuffed animal, or plaything. Those youthful trinkets were more than creative pastimes, they were personal treasures. Nowadays, some of those toys are ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

One of the biggest pop-cultural injustices of the last few decades, is how the origins of Transformers were lost to the mists of time. However, in recent years, there has been an interesting ...

A new hall of fame class has arrived — for ages 3 and up. My Little Pony was enshrined into the National Toy Hall of Fame this week at the Strong National Museum of Play in Rochester, New York.

ROCHESTER, N.Y. — My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ponies were enshrined in the National Toy Hall of Fame on Tuesday along with ...