Executives aren’t concerned about the 8-figure outlay on President Trump’s UFC birthday bash.

What was billed as one of the most spectacular events in UFC history is now making headlines for a very different reason after newly released financial figures shed light on the true cost of the ...

UFC CEO Dana White always told us the UFC White House card came with a hefty price tag. On Monday, TKO Group Holdings, the parent company of the UFC, revealed that the promotion lost around $30 ...

UFC says its White House Freedom 250 event lost about $30 million, but executives say new sponsors and partnerships made the investment worthwhile.

The invite-only White House event cost UFC millions. However, industry experts say that one aspect may prove to be more important over time.

UFC parent company played up a reported $1 billion of earned media value rather than $30 million in losses from the White House event. Here's why.

The UFC faced a huge financial blow of 30 million dollars due to its high-profile event at the White House. However, TKO Group Holdings celebrated impressive revenue growth in the second quarter, ...

An executive from TKO Group Holdings, the parent company of the UFC, said Monday the firm lost roughly $30 million from its June event at the White House. “With regards to UFC Freedom 250, we incurred ...

It took an eight-figure loss to bring UFC's seven-fight extravaganza to the White House this June. In its Q2 2026 earnings call, UFC's parent company TKO Group Holdings reported operating the special ...