Special thanks to OpenArt who sponsored this video 💙! What if your influencer never asked for payment, promoted your products daily, and looked flawless in every shot? That’s now a reality. In this ...

Digital influencers like Imma, Kuki and Nobody Sausage are growing in popularity on social media and shifting the way we interact on our favorite platforms. Hi, Astrid. Welcome to "In the Know-- ...

Warner Music Central Europe signed its first record deal with a virtual influencer, Noonoouri, debuting her AI-generated single, “Dominoes,” with an official music video on Friday. Created by Joerg ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Welcome to the new era of digital marketing, where artificial intelligence is no longer hidden behind the scenes, but rather front and center. Synthetic media and virtual influencers are redefining ...

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.” Coach launched a campaign, “Find Your Courage,” that pairs virtual ...