CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

Marketing strategy is a long-term plan for achieving specific marketing objectives. It involves researching the target market, analyzing the competition, and developing a unique value proposition that ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Make marketing an experience. Think about virtual events, AR, or even games to get people involved and create a buzz. Use ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

The rise of NP/PA influence is not a passing trend; it is a structural realignment of US healthcare. These clinicians are the ...