WHOOP’s​‍​‌‍​‍‌​‍​‌‍​‍‌ new fitness trackers, the 5.0 and MG, were very much anticipated and excitingly brought in. The ...

A new era of Whoop is here. As of May 8, two new Whoop devices have been announced: the Whoop 5.0 and Whoop MG. Alongside the new devices come three new tiers of membership for more affordable options ...

The Whoop 5.0/MG and Whoop 4.0 aren’t like other fitness trackers, which means there can be a learning curve when you first begin logging your training and tracking sleep. After three years of ...

Will Ahmed, Founder and CEO poses with Emily Capodilupo, SVP of Research Algorithms and Data on the morning of their new product launch at WHOOP HQ in Boston, MA I got the only first look inside WHOOP ...