Discover what cult brands are, how they foster loyalty, influence identity, and the unique characteristics that set them apart. Examples include Mini Cooper, Goop, and more.

A film becomes a cult classic when it acquires a following outside of mainstream or mass culture. This so-called cult can be defined by a devoted set of fans who proselytize about the movie’s ...

For the first 15 years of her life, Daniella Mestyanek Young’s entire world was The Family. Born to a mom who’d gotten pregnant with her at 14, Young lived with more than 100 people in a commune in ...

Professional cult deprogrammer Rick Alan Ross joins WIRED to answer the internet’s burning questions about cults. What makes a cult a cult exactly? What are some signs you’re in one? How do cults ...

Cults are a hot topic. But, perhaps not surprisingly given the methods of influence they use, they are opaque to the public. After decades of studying cults and methods of undue influence they and ...

Justine Kraemer is a Senior List Writer at Collider and a freelance writer based in Ontario, Canada. She is passionate about finding new angles on the latest movies and TV shows. With over five years ...