We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Strategies are actions a business takes to compete more aggressively, to acquire additional customers and to operate the company more profitably. A successful strategic plan provides the information ...

The following is reprinted with permission from strategicplanningMD.Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

The success stories of companies such as Toyota, Canon and Komatsu share an underlying theme: All embraced bold ambitions beyond the limits of existing capabilities and resources. They aimed for ...