These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

During the notoriously busy holiday season, precious moments of togetherness can be enhanced by establishing a digital-free space.

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

The firm's consumer account, which offers a 3.5% yield on savings, could appeal to the founders of startups that it already ...

Objective: Digital inclusion offers many opportunities to support well-being. However, the digital divide among older adults remains a significant barrier. While various technology-related factors ...

Human attention span: 12 seconds in 2000. Just 8 seconds by 2025. Two companies sell identical products. One publishes a feature list. The other creates an interactive story with real customer ...

Fast, personal digital experiences don’t happen by accident, they take clean data, cross-team trust, and a shared plan for using AI the right way. Customer conferences are a great space to connect and ...

Introduction: Current methods of assessing digital technology use fail to adequately capture a holistic picture of how individuals experience digital technology during daily life. This is because ...

Experiential marketing is a form of marketing that involves creating memorable, immersive, and engaging experiences. It involves real-life interactive experiences and is commonly used within a B2C ...

Long gone are the days of batch-and-blast, mass messaging. Today, if you want to engage your retail customers, you need to be ready to meet them where they’re spending their time, with content ...

The question of how to create meaningful experiences in a digital age has been accelerating for the past year or so as the industry comes to terms with a new normal driven by tech. Several restaurant ...