What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. Google's new Audio Overviews feature creates AI-generated audio summaries ...

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...