Dec 16, 2025 · What is repositioning? The term, "repositioning," refers to the process of changing a target market's understanding or perception of a product or service. A product's positioning …

REPOSITIONING definition: the process of changing the way that people think about a product, service, or company: . Learn more.

Sep 4, 2023 · Repositioning is the process of changing the market's perception of a brand or product to tap into new customer segments and strengthen its competitive edge.

What is repositioning? Repositioning involves making a significant shift in how a brand or product is perceived by its target market. It is a strategic decision to alter the positioning of a product to …

Repositioning refers to the process of altering the unique space a brand occupies in the brains of the customers.

Repositioning is defined as altering the position of a brand or product in the minds of the customer relative to the offerings of the competitive product. Repositioning is a very subtle and difficult …

The meaning of REPOSITION is the act of repositing : the state of being reposited. How to use reposition in a sentence.

The goal of repositioning is to modify your brand’s status, associations, personality, and message while retaining all the recognizable components of its identity. In short, brand repositioning …

Repositioning involves changing the market’s perceptions of an offering so that it can compete more effectively in its present market or in other target segments. Generally it is good to …

Brand repositioning is a strategy used to refocus a brand. Learn how successful repositioning makes the brand more relevant and appealing to the audience with top examples.