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Something is happening in book marketing right now that we need to discuss… Authors are using AI to create content faster than ever. The content is getting more polished. And a lot of it is becoming more invisible at the same time. Here’s the specific reason and it applies whether you’re using AI or writing every word yourself. AI doesn’t know the emotion your reader is actively searching for. It doesn’t know the transformation your reader has been desperate for. Those things live in the specifi
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It’s the “reasons to follow or unfollow me” trend. WHY IT’S GREAT FOR AUTHORS: This one's a great way to help your ideal readers instantly recognize themselves AND weed out people who might not align with your author brand. HOW TO DO IT: Just post a still image or b-roll video with the overlay text “Reasons to Follow or Unfollow Me.” Below that is your list. Include phrases like “I hate enemies to lovers and accidental pregnancy tropes” or “I love plot twists that give me whiplash.” Instead of m
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