Every year, thousands of tourists rush to Kalash valleys to capture the beauty of its festivals but few realize the emotional and cultural cost behind those pictures. In this video, Irfan Ali Taj (singer, composer, and cultural storyteller from Chitral) opens up about how ignorance and unchecked tourism are turning a sacred tradition into a public spectacle. Full Podcast: https://youtu.be/vfrDmtJL-Ik #IbexMediaNetwork #kalashvalley #ChilamJoshi #Chitral | Ibex Media Network