Ethos, Pathos, Logos, Kairos: The Modes of Persuasion and How to Use Them
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Words can be very powerful! 🗣☝️ And using words to persuade people, known as ‘rhetoric’, is something we’ve been doing for centuries. 📣🗯 In this programme, Neil and Sam take a closer look and teach you some related vocabulary. This week's question Roman politicians used many rhetorical tricks to persuade people including the 'argumentum ad hominum' which was an attack on their opponent’s moral character. Another was called the 'argumentum ad baculum' – but what did it mean? a) an argument bas
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